Posting Messages to Basecamp: A How-To Tutorial

Goodbye email. Hello Basecamp.

 

August 31, 2012: Basecamp has changed a lot since we originally published this post in December of 2011. We’ve updated this article to reflect the latest changes to Basecamp.

Pop a tent and stay awhile.

As most of our client’s know we’ve been using Basecamp for the last couple of few years to track our clients’ projects from conception to completion.

But inevitably, from time to time, we hear from folks that they’re just plain confused by the technical jargon and certain finesse that is required when using Basecamp to track their project.

In their frustration they simply gather up their documents, files, photographs, and questions, and fire them off to us via email in hopes that we will receive them and can sort them out. This is bad for a number of reasons.

  1. Firstly: Accountability. How do you know your message(s) reached the intended recipient? And when?
  2. That all your files were in fact still intact once they arrived and in the order they were intended?
  3. And, finally it’s just plain easier to track everything all in one place without all the hassle of back and forth with email communication and who said what to who when and where last Tuesday with the umbrella.  Use Basecamp messages to keep all the discussions about a project in one centralized location.

And if you’re a lover of all things email you’ll appreciate the tips and tricks below that will help you get the most out of your experience in working with our agency. We’ve also published a companion PDF guide, Getting Acquainted with Basecamp (which you’ll find in the “Files” area of your project), to assist you in getting started with Basecamp.

If at any time you have any questions please feel free to drop us a line; we’re always so glad to hear from you.

There are one of two ways to use Basecamp which we’ll outline below.

The Old Fashioned Way (also known as “by hand”)

When you login to Basecamp for the first time you’ll notice a series of navigation links located below your project name and details. These are your lifeline in Basecamp and grant you access to everything related to your project in one place.

Under the “Discussions” area you can post messages and reply to threads similar to a forum type setting while the “To-Dos” and “Dates” features allow you to track your project and gauge when you can expect your project to be completed.

Files and design collateral can be uploaded manually one of two ways. The first being under the “Files” link and the second being attached to a message. Drag and drop individual or groups of files to your project space easily. There are no limits to the number of files you may upload.

The New Fangled Fancy Way

Just fire off an email to your unique Basecamp email address and you’re on your way. No pain. All gain. Sweet.

Need to send off a project update, message, or other project related message, or materials? Using your unique Basecamp email address allows you to send an email to Basecamp containing all the pertinent details to get started on your project. You can even attach files to your emails which will be uploaded alongside the email message body.

To find your unique Basecamp email address login to your Basecamp account using your chosen login credentials.  Navigate to the project you wish to email content to. At the bottom right corner of every project you’ll see a link that says “Email content to this project”. Clicking this link will present an array of icon options on how to add content to your Basecamp project via email. Clicking any one of those icons shows you the simple steps for each feature.

Discussions aren’t the only things that can be created  via email. Basecamp gives you the ability to make to-do lists, create documents, upload files, or simply forward related emails (handy for looping our team in on internal emails from your company). And if the email is a HTML email, Basecamp shows the full HTML email too! Perfect for forwarding email newsletters that inspire you or sharing your current newsletter with us.

When Basecamp receives your email and posts your content to the project, it immediately sends you an email receipt letting you know it worked. And for most content, the email also includes a link to let you notify others on the project letting them know that you just added something to the project. No need to follow up with your project staff to inquire if they received the latest round of revisions or feedback from you team.

Another great feature that Basecamp recently unveiled is The Daily Recap. The Daily Recap report hits your inbox at the start of each day allowing you to start the morning by reviewing everything that happened yesterday – right from your inbox. Coffee not included.

In the event you would like more in depth up to date tracking clicking the “Catch up” link located in the upper right corner of your project space will give you a birds eye overview on what you missed.

The run around on email collaboration; forgetaboutit.

Say goodbye to lost emails forever.

Top 5 Ways to Expedite Your Project Process

Create a profile identity you’ll easily remember.

Within 24 hours of payment receipt you’ll receive an email inviting you to join our project management system, Basecamp. Basecamp is an easy to use web based project management system allowing you to track the status of your project every step of the way. Your log in credentials are key and give you access to everything you need to get your project underway.

Visit the files area to download your important documentation, if you haven’t already.

In the files area of the project management system you’ll find documentation pertaining to your project including agreements, worksheets, guides, questionnaires, how-tos, and more – some of which may  need to be signed and returned to our office.

 

Carefully read, review, sign, and return your completed documentation to our office as quickly as possible.

The sooner you return your completed project documentation the quicker we can get your project underway. Your thorough review and completion of project questionnaires and worksheets is vital to the positive outcome of your project.

We invite you to review these documents thoroughly and in their entirety to ensure you’re getting the most out of our services. Documentation should be returned within 7 days of purchase/invoice payment. Make sure you tick the box to alert us to the fact that you’ve uploaded your documentation and design collateral .

 

Upload your design collateral to our project management system for our design staff to use during the design and development phase.

Design  collateral is anything pertaining to your business that may help us in our current project. This could be your company’s logo artwork, other graphical elements that represent your business, corporate stationary, publications, etc.

 

Log in to Basecamp and review your upcoming tasks, milestones, and calendar events.

Within Basecamp you can access and review your upcoming tasks and milestones, marked by a label with your company or organization name or a person within your agency who is responsible for completing said task. When you’ve completed listed tasks and milestones be sure to tick off the items as completed in your To-Dos section alerting our agency to move your project forward; along to the next phase.

In the Calendar area of your project you’ll find a delivery timeline which adjusts in real time and will reflect the latest on your project status dependent on the status of your returned documents, payment receipt, etc. Check often to ensure that documentation, collateral, and feedback are all provided in a timely manner. You can even activate email updates to receive a daily digest notifying you of any to-do items or milestones that were added or completed in the last day.

Guide to Creating Custom Mailchimp Email Layouts (For Designers)

creatingemaillayouts

Sometimes we work with other design agencies or companies that have in-house designers that already have a template design but require assistance converting it to a Mailchimp compatible format.

That’s where we come in.

We introduced the Orangutag package which is designed to be a tag team effort between our agency and yours. You supply your Mailchimp ready artwork and we code your design into a Mailchimp compatible template complete with all the bells and whistles. We can make modules repeatable, hideable, editable, and more.

Although we freely share this document on our website (in PDF format) and as a download for Orangutag package purchasers, the information is worth repeating. Read more

Top 10 Ways to get the most out of Mailchimp (and your email marketing efforts)

10. Make it a snap to join your list. Your email signup form should be front and center not only on your web site but on your blog, social media profiles, and any other place you can embed your signup code and gather email addresses. Get creative! Check out Mailchimp’s high tech and very cool solution to collecting visitor email addresses for inspiration.

9. Give them something to celebrate. Creative placement of your signup form isn’t enough. Let subscribers know what they can expect and offer a perk for signing up such as a free download, discount good on their next order, or a sample of digital content you publish (like the first chapter of a book). A promised “perk” is also helpful in ensuring subscribers complete the double opt-in process.

8. Setup and customize your Mailchimp list(s) and consider aggregating data that you can use for targeted marketing campaigns. Collecting information such as birthdays and interest segments allows you to send a special birthday wish accompanied by an offer or target individual subscriber interests with relevant campaigns.

7. Customize the look and feel of your Mailchimp forms and emails to incorporate your company’s logo, branding, and color scheme for a cohesive and polished look. This is your subscribers’ first interaction with your email offerings so make it a positive one.

6. Upgrade to a paid monthly account to unlock exclusive features (like autoresponders) not available to free Mailchimp account holders. And if you hire a Mailchimp Expert, like us, you can receive credit towards your monthly fee and who doesn’t love that?

5. Hire a Mailchimp expert to help you get the most out of Mailchimp and your email marketing needs. When you hire a participating expert, like our agency, you qualify for 50% back in Mailchimp credits through participation in the Mailchimp Expert Exchange program or EEP! For short. Mailchimp experts can assist your company or organization with setting up your Mailchimp account, assist in setting up your first campaign, creating a custom Mailchimp template that reflects your needs and branding, consult on API integration, and much more.

4. Review Mailchimp’s integrations directory to see which of your current products Mailchimp integrates with such as Google Analytics, Highrise, FreshBooks, WordPress, etc. These handy integrations can save precious time and resources and ensure your lists are kept up to date and clean of problem addresses.

3. Have a custom template or series of templates designed that take advantage of Mailchimp’s powerful template language. A reputable Mailchimp expert, like our agency, will often include Inbox Inspection and Delivery Doctor Reports in their fee saving you the time and cost of doing it yourself.

2. Get social. Connect Mailchimp to your Twitter and Facebook accounts and automatically post your campaigns to those networks and update your fans and followers on your latest offerings, event, or newsworthy commentary.

1. Draft an email marketing strategy and stick to it! Email marketing on a consistent basis is paramount to keeping your audience engaged. Not to mention it greatly lessens the risk of one of your subscribers reporting you for abuse (because the last time you sent an email newsletter out was when Britney Spears still had a career).

Just start sending! Mailchimp makes it easy to create, draft, and send beautiful email campaigns so jump right in and start getting the most out of your marketing efforts.