PSD to Mailchimp Conversion

Orangutag Package

Our bare-bones package, the Orangutag package, was designed to be a tag team effort between Blueprint Media Studios and other design companies or freelance graphic designers.

We’ll take your PSD design (or another acceptable file format*) and convert it into a fully functional Mailchimp compatible template provided it meets standard email design requirements, as outlined in our Guide to Creating Custom Mailchimp Email Layouts.

How It Works

You’ll receive immediate access to our Mailchimp project launch info as well as to our adaptive, online Mailchimp questionnaire geared towards your package purchase. Within 24 hours (excluding holidays and weekends) you’ll receive an email with a link to your project dashboard. You’ll want to bookmark your dashboard for easy, and frequent, future reference.

Gain access to your project documentation immediately upon checkout including our


The info, in PDF format, is available for download at checkout for new projects and for those clients who place their order via phone or email it can be found in your project dashboard.


Ready to go and don’t want to wait for your dashboard access email? Get a head start and fill out our online Mailchimp questionnaire immediately. If you are new to Mailchimp we recommend waiting for access to your dashboard as it contains links to information and resources you may find helpful in completing your questionnaire if you are unfamiliar with the ins and outs of Mailchimp and/or email marketing.


Follow our best practices checklist document and you are sure to create awesome email layouts that your clients will love.


The template files included in this package are provided in the following file formats


ZIP file (containing template html file as well as graphical elements in output formats only).


HTML file (with Mailchimp hosted images for template restoration).

Available Add-ons

The following features are also available as an add-on to your package selection.


Our custom Mailchimp templates are designed using a combination of HTML and embedded CSS allowing you to adjust your template’s styling within the Mailchimp editor. This allows you to easily change font styles, background images, border styles, etc. with just a few clicks, visually, using the editor tools. The downside to this approach is that not all email environments support CSS in the head. The quickest way to ensure your email campaign renders properly in Gmail is to place your most important styles inline. “Inlining” styles relocates the CSS and associated formatting instructions from the style block in the < head > of your email into the body of the HTML.


Choose from our two mobile integration options and we’ll integrate Mailchimp’s media-query code into your template. Our mobile friendly or scalable option allows your entire email to collapse down to fit the mobile device it is being viewed on while scaling up your text to make it readable. Our responsive option will re-stack your email turning your desktop friendly, multi-column layout into a slick, single column responsive layout that your mobile subscribers will appreciate. Sweet right? You’ll even see a new “Mobile Styles” tab in the Mailchimp editor allowing you to update your email’s mobile styling on the fly without having to mess with the code.


With RSS-to-email, you can publish your content once and send it to your email subscribers without even thinking about it. Our team will work with you to pull in the specific content you wish to publish via email allowing you to set it and forget it.

For faster turnaround avoid providing us with a flattened version of your email layout. Ideally you will supply your layout design in PSD (Photoshop) format with layers intact. This allows our experts to easily grab font styles, sizes, and colors to ensure best results.

*Acceptable flattened artwork formats include eps, gif, jpeg, pdf, png, and tiff.

What’s Included

The Orangutag PSD to Mailchimp package includes

Single Sliced and Coded PSD to Mailchimp template conversion

We’ll take your PSD (or another acceptable file format) design and convert it into a fully functional, Mailchimp template. Up to ten (10) variable content blocks included within a single content structure. Additional variable content blocks and multiple variable layouts available for an additional cost.

Mailchimp Template Language Integration

Adjust colors, fonts, and more without breaking the layout and without having to mess with your code.

Mailchimp Variant Selector Language Integration

Variant selectors let you switch between any number of different content structures (blocks of HTML) within your Mailchimp templates giving you unlimited flexibility when creating campaigns.

Mailchimp Merge Tag Language Integration

Integration of standard and custom merge tags. Merge tags allow you to dynamically add content to your email. Include something as simple as a subscriber’s first name, add social links, or, if you’re feeling gutsy, create an entire campaign using nothing but merge tags.

Advanced Testing of Your Template

A comprehensive preflight check for every template in more than 40 email clients with focus on the top ten, powered by Litmus.

Project Management

Collaborate on and oversee your project every step of the way, wherever you are.

Expert Advice and Tips

Knowledgeable advice and tips from Mailchimp experts.

Online Template Guide Access

Access to our online Mailchimp template user guide complete with step by step how-tos, documentation, and imagery.

Template Upload

Upload of template and files to your (or your client’s) Mailchimp account (Mailchimp account permission required).


Our Orangutag package is just

PSD files should be zipped prior to upload.

$199.00 $179.00

Upload Your Design Collateral

(max file size 2 MB)

Mobile Integration * 

Additional Add-ons

Additional Variant Content Blocks/Str​uctures * 

Conversion File Format * 

Artwork exceed the maximum upload size?

Artwork exceed the maximum upload size? Upon receipt of your order, we’ll invite you to join your project dashboard where you can upload your artwork if needed.

Secure online payments provided by 2Checkout.