If you’re new to Mailchimp and you’ve never worked with variant selectors it can be a bit tricky at first so here are a few tips on getting started.

To access the variant styling tools simply hover over the single variant shown when creating a new campaign. When hovering over the variant, or content block, a row of tools will appear allowing you to edit and style your variant content.

Use the + icon to add new content blocks to your campaign. The newly created content block or variant will take on the first style available in your template.