The Ins and Outs of Variable Content Blocks or Variant Selection

One of the main things that make our custom MailChimp templates so unique is that our templates utilize variant selection or variable content blocks. Variant selectors let you switch between any number of different content structures (blocks of HTML) within your MailChimp templates giving you unlimited flexibility when creating campaigns.

And in the future if your marketing needs change or grow your template can expand right along with your new requirements. New content blocks or variants can be added to your custom MailChimp template at any time allowing you to utilize your newly added variants or content blocks in conjunction with any, or all of(!), your existing variants.

A single, custom MailChimp template can be used for a variety of campaigns including

  • Autoresponders
  • Weekly, Monthly, and/or Quarterly Newsletters
  • Short Email Blasts
  • Personalized Letters
  • Product Announcements
  • Sales Flyers
  • Event Announcements and/or Invitations
  • RSS Content Direct from Your Blog to Your Subscribers Inbox
  • and more

How It Works

Our templates are built with coordinating content blocks that can be mixed and matched to build the perfect backdrop for your campaign message. Let’s take a look at what constitutes a content block or variant in one of our custom MailChimp template designs.

Each numbered content section below is its own variant within the template meaning it can be included, not included, replicated or repeated as many times as needed, and can be placed anywhere within the campaign layout.

1
2
3
4
5
6
7
8
9
10
11
12
13
1

Variant 1 / Boxed Header with Highlight

2

Variant 2 / Full Width Image

3

Variant 3 / Featured Headline

4

Variant 4 / Full Width Body

5

Variant 5 / Call To Action Button

6

Variant 6 / Section Headline

7

Variant 7 / Multi Image Staggered

8

Variant 8 / Boxed Headline

9

Variant 9 / Boxed Header

10

Variant 10 / Event Boxed A

11

Variant 11 / Event A

12

Variant 12 / Event Boxed B

13

Variant 13 / Image Left

One Template, Limitless Layout Opportunities

Virtually limitless layout combinations can be achieved using the variant content blocks included in the template. Edit, combine, replicate, and reorder your way to the perfect campaign – every time!

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