Guide to Creating Custom MailChimp Email Layouts (For Designers)

Sometimes we work with other design agencies or companies that have in house designers that already have a template design but require assistance converting it to a MailChimp compatible format.

That’s where we come in.

We introduced the Orangutag package which is designed to be a tag team effort between our agency and yours. You supply your MailChimp ready artwork and we code your design into a MaiChimp compatible template complete with all the bells and whistles. We can make modules repeatable, hideable, editable, and more.

Although we freely share this document on our web site (in PDF format) and as a download for Orangutag package purchasers the information is worth repeating. [Read more...]

Top 10 Ways to get the most out of MailChimp (and your email marketing efforts)

10. Make it a snap to join your list. Your email signup form should be front and center not only on your web site but on your blog, social media profiles, and any other place you can embed your signup code and gather email addresses. Get creative! Check out MailChimp’s high tech and very cool solution to collecting visitor email addresses for inspiration.

9. Give them something to celebrate. Creative placement of your signup form isn’t enough. Let subscribers know what they can expect and offer a perk for signing up such as a free download, discount good on their next order, or a sample of digital content you publish (like the first chapter of a book). A promised “perk” is also helpful in ensuring subscribers complete the double opt in process. [Read more...]

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