Guide to Creating Custom Mailchimp Email Layouts (For Designers)

creatingemaillayouts

Sometimes we work with other design agencies or companies that have in-house designers that already have a template design but require assistance converting it to a Mailchimp compatible format.

That’s where we come in.

We introduced the Orangutag package which is designed to be a tag team effort between our agency and yours. You supply your Mailchimp ready artwork and we code your design into a Mailchimp compatible template complete with all the bells and whistles. We can make modules repeatable, hideable, editable, and more.

Although we freely share this document on our website (in PDF format) and as a download for Orangutag package purchasers, the information is worth repeating. Read more

Top 10 Ways to get the most out of Mailchimp (and your email marketing efforts)

10. Make it a snap to join your list. Your email signup form should be front and center not only on your web site but on your blog, social media profiles, and any other place you can embed your signup code and gather email addresses. Get creative! Check out Mailchimp’s high tech and very cool solution to collecting visitor email addresses for inspiration.

9. Give them something to celebrate. Creative placement of your signup form isn’t enough. Let subscribers know what they can expect and offer a perk for signing up such as a free download, discount good on their next order, or a sample of digital content you publish (like the first chapter of a book). A promised “perk” is also helpful in ensuring subscribers complete the double opt-in process.

8. Setup and customize your Mailchimp list(s) and consider aggregating data that you can use for targeted marketing campaigns. Collecting information such as birthdays and interest segments allows you to send a special birthday wish accompanied by an offer or target individual subscriber interests with relevant campaigns.

7. Customize the look and feel of your Mailchimp forms and emails to incorporate your company’s logo, branding, and color scheme for a cohesive and polished look. This is your subscribers’ first interaction with your email offerings so make it a positive one.

6. Upgrade to a paid monthly account to unlock exclusive features (like autoresponders) not available to free Mailchimp account holders. And if you hire a Mailchimp Expert, like us, you can receive credit towards your monthly fee and who doesn’t love that?

5. Hire a Mailchimp expert to help you get the most out of Mailchimp and your email marketing needs. When you hire a participating expert, like our agency, you qualify for 50% back in Mailchimp credits through participation in the Mailchimp Expert Exchange program or EEP! For short. Mailchimp experts can assist your company or organization with setting up your Mailchimp account, assist in setting up your first campaign, creating a custom Mailchimp template that reflects your needs and branding, consult on API integration, and much more.

4. Review Mailchimp’s integrations directory to see which of your current products Mailchimp integrates with such as Google Analytics, Highrise, FreshBooks, WordPress, etc. These handy integrations can save precious time and resources and ensure your lists are kept up to date and clean of problem addresses.

3. Have a custom template or series of templates designed that take advantage of Mailchimp’s powerful template language. A reputable Mailchimp expert, like our agency, will often include Inbox Inspection and Delivery Doctor Reports in their fee saving you the time and cost of doing it yourself.

2. Get social. Connect Mailchimp to your Twitter and Facebook accounts and automatically post your campaigns to those networks and update your fans and followers on your latest offerings, event, or newsworthy commentary.

1. Draft an email marketing strategy and stick to it! Email marketing on a consistent basis is paramount to keeping your audience engaged. Not to mention it greatly lessens the risk of one of your subscribers reporting you for abuse (because the last time you sent an email newsletter out was when Britney Spears still had a career).

Just start sending! Mailchimp makes it easy to create, draft, and send beautiful email campaigns so jump right in and start getting the most out of your marketing efforts.

Fourth of July Holiday Wishes and Closure Notice

Please note that Blueprint Media Studios will be closed starting Friday July 1st, 2011
in observance of Independence Day. We will reopen Tuesday, July 5th at 10 am MST.

Live support will be unavailable during our closure. Emergency support requests should be submitted via our contact form or via Basecamp if your project is currently active.

We wish all of our clients a very happy and safe 4th of July holiday. We look forward to working with you when we get back from a well deserved long weekend. See you next week!

Granting access using Mailchimp Account Permissions

 

To grant “author” permission to our agency using your Mailchimp Account first log in to your Mailchimp Account.

Using the navigation at the top navigate to Account → Users & Accounts Details. From here you can invite people to join your account, change the account name, and turn on AlterEgo (Mailchimp’s free two-factor authentication security service).
Clicking the “Invite A User” button will prompt you to enter the email address of the Mailchimp account holder you wish to grant access to (as well as the level of access).

To grant access to Blueprint Media Studios please enter tanya@bpmediastudios.com when prompted, granting us at the minimum author access to your account giving us the ability to create/edit campaigns, templates, and autoresponders, but not to send them.

Depending on the level of assistance required you may need to grant us “manager” or “admin” access. When you invite a user, they’ll receive an email inviting them to join your account.

To watch a short video from Mailchimp on granting account access and how it works click the play button below.

Basecamp Scheduled Maintenance on February 26

Basecamp, our project management system, will be unavailable for 30 minutes, beginning at 9 pm MST on Saturday, February 26th due to scheduled maintenance.

If you know you will need to access your account that day to check off a pending to-do or download a promised delivery please keep this time window in mind.

Live Support Upgrades Scheduled February 23rd at Noon

Today beginning  at 12 noon MST our Live Support option will be unavailable as we upgrade our system
to the latest release.

During this time Live Support will show as “offline” and you are free to leave a message if desired when prompted. Messages will be returned the next business day.