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We’re Updating Our Systems June 8, 9, and 10th 2016

Please note that the Blueprint Media Studios office will be closed Wednesday, June 8th through Friday, June 10th as our office undergoes final infrastructure updates to our phone and internet systems. We will reopen Monday, June 13th at 10 am MST. During this time phone and email support will be temporarily unavailable. This closure will not impact project timelines.

Inquiries, support requests, and messages received during this 72 hour period will be returned as soon as possible upon our return.

We apologize for any inconvenience.

Memorial Day Holiday

Please note that Blueprint Media Studios will be closed Monday, May 30, 2016 in observance of Memorial Day. We will reopen Tuesday, May 31st at 10 am MST.

Emergency support requests should be submitted via our contact form or via Basecamp if your project is currently active.

We wish all of our clients a very happy and safe holiday weekend. We look forward to working with you when we get back from a well deserved long weekend.

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Holiday Hours 2016

MEMORIAL DAY CLOSURE

Monday, May 30th

We will reopen Tuesday, May 31st at 10 am MST

FOURTH OF JULY CLOSURE

Friday, July 1st and Monday, July 4th

We will reopen Tuesday, July 5th at 10 am MST

LABOR DAY CLOSURE

Monday, September 5th

We will reopen Tuesday, September 6th at 10 am MST

THANKSGIVING CLOSURE

Thursday, November 24th and Friday, November 25th

We will reopen Monday, November 28th at 10 am MST

WINTER HOLIDAY CLOSURE

Thursday, December 22nd and Friday, December 23rd

We will reopen Monday, December 26th at 10 am MST

NEW YEARS CLOSURE

Friday, December 30th

We will reopen Monday, January 2nd at 10 am MST

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We’re Updating Our Systems May 10th and 11th 2016

Please note that the Blueprint Media Studios office will be closed Tuesday, May 10th and Wednesday, May 11th as our office undergoes infrastructure updates to our phone and internet systems. We will reopen Thursday, May 12th at 10 am MST. During this time phone and email support will be temporarily unavailable. This closure will not impact project timelines.

Inquiries, support requests, and messages received during this 48 hour period will be returned as soon as possible upon our return.

We apologize for any inconvenience.

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Holiday Hours 2015

THANKSGIVING CLOSURE

Thursday, November 26th and Friday, November 27th

We will reopen Monday, November 30th at 10 am MST

WINTER HOLIDAY CLOSURE

Thursday, December 24th and Friday, December 25th

We will reopen Monday, December 28th at 10 am MST

NEW YEARS CLOSURE

Thursday, December 31st and Friday, January 1st

We will reopen Monday, January 4th at 10 am MST

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Formatting Plain Text Email Versions for Apple Watch

[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]The Apple Watch has arrived and with it an increased focus on plain text or multi-part MIME emails. The good news is that MailChimp already supports the multi-part MIME format and makes it super simple to ensure your email is compliant.

What Is Multi-Part MIME and What Does It Have To Do With My MailChimp Campaigns?

When sending a campaign via MailChimp your campaign is delivered in a multi-part MIME format which packages both the HTML, as well as a plain text, version of your email together ultimately serving up the correct version based on the receiver’s email environment. If you’ve created a campaign using MailChimp you were asked to review, and edit if needed, a plain text version of your campaign content.

Click here to learn more about how HTML Email Works (via MailChimp).

Optimizing Plain Text Alternatives For Wearables Like The Watch

Special characters, extra spaces, and other formatting tricks reserved for desktop plain text consumption translate very poorly to the Watch’s 38mm screen so you’ll want to take a few minutes to review your current plain text alternative and scan for any potential formatting issues or unsupported characters. While using the auto-generated text version can save you time there may be formatting and spacing issues, corrupted or unsupported charters such as copyright symbols, and links and text that are redundant or unnecessary.

Disabled Links

While the Apple Watch is designed to perform key tasks very well it lacks web browser and, as a result, hyperlink support. The notable exception being addresses and phone numbers which similar to ioS launches applications such as maps or connects to your iPhone to complete a call. Litmus recommends de-emphasizing or removing links in your plain text version if your audience includes tech early adopters and potential Watch users.

Creating Clear Calls to Action and Hierarchy

You’ll want to break up your content in such a way that makes it easily scan-able with defined calls to action.

  • Create clear headers using strategies such as all caps or supported symbols.
  • Avoid repeated dividers, often composed of character strings, which break and wrap in awkward ways and eat up precious Watch real estate.
  • Create whitespace to allow your content to flow (and breathe!). Including line breaks between different content sections, headlines, and calls to action makes your content easier to read and allows for adequate click space for users to interact with your plain text content.

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