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We’re Updating Our Systems June 8, 9, and 10th 2016

Please note that the Blueprint Media Studios office will be closed Wednesday, June 8th through Friday, June 10th as our office undergoes final infrastructure updates to our phone and internet systems. We will reopen Monday, June 13th at 10 am MST. During this time phone and email support will be temporarily unavailable. This closure will not impact project timelines.

Inquiries, support requests, and messages received during this 72 hour period will be returned as soon as possible upon our return.

We apologize for any inconvenience.

Memorial Day Holiday

Please note that Blueprint Media Studios will be closed Monday, May 30, 2016 in observance of Memorial Day. We will reopen Tuesday, May 31st at 10 am MST.

Emergency support requests should be submitted via our contact form or via Basecamp if your project is currently active.

We wish all of our clients a very happy and safe holiday weekend. We look forward to working with you when we get back from a well deserved long weekend.

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Holiday Hours 2016

MEMORIAL DAY CLOSURE

Monday, May 30th

We will reopen Tuesday, May 31st at 10 am MST

FOURTH OF JULY CLOSURE

Friday, July 1st and Monday, July 4th

We will reopen Tuesday, July 5th at 10 am MST

LABOR DAY CLOSURE

Monday, September 5th

We will reopen Tuesday, September 6th at 10 am MST

THANKSGIVING CLOSURE

Thursday, November 24th and Friday, November 25th

We will reopen Monday, November 28th at 10 am MST

WINTER HOLIDAY CLOSURE

Thursday, December 22nd and Friday, December 23rd

We will reopen Monday, December 26th at 10 am MST

NEW YEARS CLOSURE

Friday, December 30th

We will reopen Monday, January 2nd at 10 am MST

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We’re Updating Our Systems May 10th and 11th 2016

Please note that the Blueprint Media Studios office will be closed Tuesday, May 10th and Wednesday, May 11th as our office undergoes infrastructure updates to our phone and internet systems. We will reopen Thursday, May 12th at 10 am MST. During this time phone and email support will be temporarily unavailable. This closure will not impact project timelines.

Inquiries, support requests, and messages received during this 48 hour period will be returned as soon as possible upon our return.

We apologize for any inconvenience.

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Holiday Hours 2015

THANKSGIVING CLOSURE

Thursday, November 26th and Friday, November 27th

We will reopen Monday, November 30th at 10 am MST

WINTER HOLIDAY CLOSURE

Thursday, December 24th and Friday, December 25th

We will reopen Monday, December 28th at 10 am MST

NEW YEARS CLOSURE

Thursday, December 31st and Friday, January 1st

We will reopen Monday, January 4th at 10 am MST

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Formatting Plain Text Email Versions for Apple Watch

[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]The Apple Watch has arrived and with it an increased focus on plain text or multi-part MIME emails. The good news is that MailChimp already supports the multi-part MIME format and makes it super simple to ensure your email is compliant.

What Is Multi-Part MIME and What Does It Have To Do With My MailChimp Campaigns?

When sending a campaign via MailChimp your campaign is delivered in a multi-part MIME format which packages both the HTML, as well as a plain text, version of your email together ultimately serving up the correct version based on the receiver’s email environment. If you’ve created a campaign using MailChimp you were asked to review, and edit if needed, a plain text version of your campaign content.

Click here to learn more about how HTML Email Works (via MailChimp).

Optimizing Plain Text Alternatives For Wearables Like The Watch

Special characters, extra spaces, and other formatting tricks reserved for desktop plain text consumption translate very poorly to the Watch’s 38mm screen so you’ll want to take a few minutes to review your current plain text alternative and scan for any potential formatting issues or unsupported characters. While using the auto-generated text version can save you time there may be formatting and spacing issues, corrupted or unsupported charters such as copyright symbols, and links and text that are redundant or unnecessary.

Disabled Links

While the Apple Watch is designed to perform key tasks very well it lacks web browser and, as a result, hyperlink support. The notable exception being addresses and phone numbers which similar to ioS launches applications such as maps or connects to your iPhone to complete a call. Litmus recommends de-emphasizing or removing links in your plain text version if your audience includes tech early adopters and potential Watch users.

Creating Clear Calls to Action and Hierarchy

You’ll want to break up your content in such a way that makes it easily scan-able with defined calls to action.

  • Create clear headers using strategies such as all caps or supported symbols.
  • Avoid repeated dividers, often composed of character strings, which break and wrap in awkward ways and eat up precious Watch real estate.
  • Create whitespace to allow your content to flow (and breathe!). Including line breaks between different content sections, headlines, and calls to action makes your content easier to read and allows for adequate click space for users to interact with your plain text content.

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Planned Basecamp Maintenance Week of December 15th

During the week of Sunday, December 15th we will be performing planned maintenance on Basecamp, our project system. During this time your project(s) may become temporarily unavailable as we roll out updates across your project space. If you know you will need to access your account during this time to complete pending to-dos or review artwork please keep this in mind.

All updates should be completed by midnight Thursday, December 19th. This is the first step in a multi phase launch of our newly redesigned website.

This planned outage will not impact estimated or planned delivery dates. Email communications during this period should be sent directly to your assigned project manager. Project deliverables will be provided via email during this maintenance period however your deliverables will be available in Basecamp once your project has been restored.

Happy 4th of July

Please note that Blueprint Media Studios will be closed starting this Thursday, July 1st, 2013 in observance of Independence Day. We will reopen Monday, July 8th at 10 am MST.

Live support will be unavailable during our closure. Emergency support requests should be submitted via our contact form or via Basecamp if your project is currently active.

We wish all of our clients a very happy and safe 4th of July holiday. We look forward to working with you when we get back from a well deserved long weekend. See you next week!

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Revamped Project Planner with (Helpful) Supplement Guides

With the recent release of the new MailChimp we decided it was time to revamp our MailChimp Project Planner, a quick guide to getting started. But we didn’t stop there! We decided to re-release the project planner with a host of helpful supplements that cover topics like the Expert Exchange Program, variant selectors, and our new template quick start guide (with screenshots!).

Our new project planner and supplements are great tools to help you get the most out of MailChimp and working with our agency. The new guides are available for download at checkout for new projects and for those clients who place their order via phone or email they can be found in your project workspace within Basecamp.

mailchimp-project-plannerThe project planner and supplements cover

  • Getting Started
  • The Expert Exchange or EEP! Program
  • Navigating Basecamp
  • Granting Account Access
  • Layout Guidelines
  • Variant Selectors
  • Merge Tags
  • and our Template Quick Start Guide

for a total of 8 documents in all!

If you have ideas on additional supplements you’d like to see drop us a line in the comments section; we’d love to hear from you!

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Editing Hard Coded Social Media (and other) Links in your MailChimp Template

Editing Hard Coded Links in MailChimp

When we create your template if we have access to your web site containing your social media links or you have provided them to us via Basecamp we’ll go ahead and link your icons to their respective profiles. But if we didn’t have access to this information at the time your template was coded you may need to update the social media links yourself. Continue reading “Editing Hard Coded Social Media (and other) Links in your MailChimp Template” »